Open a biology training center. How to open your own training center

Employers need employees who can approach problems in an original way and who can see a way out of situations that others would retreat from. High demand in the market educational services enjoy refresher courses, and they bring good profits. This article is dedicated to how does it open The educational center .

About the opening of the training center

At all times, knowledge has been recognized as the highest value. Today, with the development and improvement of new technologies, they are in demand more than ever. They are literate and highly qualified employees are the key to the stability of any organization.

Organizational matters

So how to open a training center? Firstly, you need to become a legal entity, and also choose the type of activity you will engage in The educational center. When attracting certified specialists (and more specifically, teachers) on an ongoing basis, it is required certificate for operating a training center. Getting it is not so easy: this procedure will take a lot of time and require investments.

But there is a very good way out of this situation. So that it is not required certificate, sufficient for training center registration indicate the type of economic activity “consulting services”, or select related activities that are similar in meaning. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand which educational services are most in demand, what is the demand and supply for them now in the market. What does this mean? You need to know: in what form the classes will be held, which teachers will teach them, and for what contingent of staff they will be held.

For that, to the training center began to pay off well, the best option would be if its manager combines this position with a similar one, but in a company or large organization. The first students to take the course will be his employees at this company. This guarantees you initial stages a minimum audience and will become a kind of “trade engine”.

Profitability from opening of a training center It is almost impossible to predict. The fact is that profit directly depends on the quantity courses taught , their cost, number of listeners, as well as associated costs. Here are the main ones:

• the cost of purchasing the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication services, television, and the Internet;
• costs of office furniture, office equipment and components;
• payment of wages and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be either small or quite significant. It all depends on the territorial location and interior of the room.

It is also important area of ​​the future training center. The calculation of the required area is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to classrooms.

Auditorium interior it needs to be thought out so that it can be easily converted into a room for holding various meetings or other purposes. Modern classrooms are usually equipped with video projectors or interactive whiteboards. If you plan to conduct classes using computers, you must take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held must be located close transport hubs(metro, public transport stops, railway stations). You should not rent premises in a residential apartment building, since its residents will obviously not be happy. Classes, as a rule, take place in free time from work, and their conduct is always accompanied by heated discussions and often lasts until late. But if you have your own premises, which is quite suitable for conducting classes, then this expense item disappears completely.

You also need to think in advance about where you will eat. course participants. It’s good if there is a store, a canteen or a buffet nearby. If there is nothing like this nearby, you need to purchase a coffee machine or provide a room for coffee breaks.

Personnel composition

For normal functioning training center besides teaching staff(full-time and part-time employees) required manager, accountant, cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, and cleaners, can be replenished by periodically contacting the appropriate services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, provides consultations and regulates all activities of the training center. The manager’s responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are placed on a candidate for such a position: he must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is advisable that the candidate have experience in similar work.

The employee remuneration system should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option is if they are interested in attracting new clients, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center» also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several of them. The main ones:

• learning a new profession, advanced training courses and retraining;
• additional or elective courses for schoolchildren;
• organization of classes on personal growth(for example, time management);
• renting out premises or classrooms for holding various seminars, lectures and other events.

If The educational center provides for classes on vocational training and advanced training of personnel, it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distributing thematic booklets in schools and children's and youth creativity centers will also be effective.

For promotion of the training center informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activity after a course or seminar.

Information about delivery to rental of educational premises It is advisable to post on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to quickly start making a profit, the best option is to combine different directions work.

Don’t expect easy and quick profits from opening a training center. It takes some time to become established educational services market. But if everything is calculated correctly, all possible scenarios are calculated, then the training center, in addition to decent income, will bring new bright impressions to its manager and expand the circle of business acquaintances.

* The calculations use average data for Russia

Starting investments:

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Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

Rapid development of business in the educational and educational centers is a worldwide trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and until retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago a training center was a specialized training organization engaged in training students in any activity or several related areas of activity, now the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. Individual process training is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group training becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of the students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but is forcing accountants to increasingly become software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training at training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when training is conducted using the Internet in real time using conferencing programs or the listener watches already recorded video material.

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Offline learning is a classic type of learning, when the student learns online classroom, usually as part of a group and the trainer or teacher interacts directly with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

1. First of all, it saves costs on the maintenance and equipment of training premises.

The second advantage follows from the first advantage: prices for online training can be made lower due to cost savings, that is, everything more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are enrolled in additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

With additional education for children, everything is simple. The greatest demand among training centers is for centers engaged in preparation for a unified state exam(USE). This is understandable, since without special training It is very difficult to score enough points for the Unified State Examination to enter a higher education institution. In second place in demand for children and teenagers are various language courses, especially courses in English, which is associated with traditional low level its teaching in regular secondary school. Next come art and sports education. The areas of additional art education. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determine a list of the most popular courses for additional vocational education much more complicated; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the industrial nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development industry, as well as the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third of its employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, those areas in which higher education does not keep up with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to increase productivity and manage your own time. Training centers specializing in developing management and leadership skills for women are developing very quickly. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary arts are very popular abroad. psychological development and repairs.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn money more money in your specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This complex issue from a legal point of view. In practice, this area of ​​business is regulated federal law"On education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing of certain types of activities" dated May 4, 2011 N 99-FZ. Don't look at the fact that the laws were adopted a long time ago. Every year they contain additions and clarifications; the practice of their application, due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to implement commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types of training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising will work best in in social networks. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need a premises that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each training place with them, then the cost of this can range from 300 thousand rubles for ten training places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide a few months' operating reserve to pay rent and wages until you reach operating breakeven. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality, in-demand course areas, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners Coursera company provides their training courses for free, but charges a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about children's center, then if you don’t present your course to parents advantageously, you won’t gain a client, and if you don’t captivate the child in the first lesson, he won’t come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from my listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make upsells. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is a promising business, the potential of which is only just being revealed in the Russian market. Effective methods online learning can minimize investments, and the attracted audience will provide good profitability.

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To open courses without a license, you need to go through several steps.

Here's the plan:

1. Decide how to interact with other experts.
2. Register with the tax office- choose how you will work, as an individual entrepreneur or as an LLC.
3. Select a tax scheme- there are several of them, if you immediately choose the wrong one, you will end up with a lot of taxes.

The most important is the first point. It is he who tells you how to open courses, but not obtain a license for educational activities.

Interaction with experts

The main regulatory act that regulates obtaining an educational license is Federal Law-273 “On education in Russian Federation" Clause 2 of Article 91 of the law says:

• If you have an organization that conducts educational activities, a license is required;
• If you are an individual entrepreneur who is engaged in educational activities personally, then such a license will not be required.

In fact, conducting webinars even for a huge audience, you are no different from an ordinary school tutor who conducts private activities. The main thing is not to hire other teachers and not to promise students state or other diplomas. You can issue a memorial letter about the completion of classes.

What if you want to attract other teachers to the school? A legal life hack is not to formalize them under an employment contract. The easiest way is to write an agreement between two individual entrepreneurs, one of which provides the other with certain information and consulting services in the form of a training, webinar or master class.

But this does not work with all niches. For example, if you run a wool felting school, there will most likely be no problems. If you decide to open courses for schoolchildren and prepare them for the Unified State Exam, there is a possibility of a complaint to the tax office or the education committee.

Consult with an education lawyer before engaging other teachers. Study the regulatory framework - perhaps different rules of law apply in your area.

Lifehack- you can contact the educational authorities of your region with a question about how to open educational courses in your niche and whether a license is needed for this. This must be done in writing - if after the launch an inspection comes, the response from the Rosobrnadzor department will be an argument of your integrity.

Individual entrepreneur or LLC

The difference between these two statuses is huge. If you decide to immediately open a large online university with many courses, directions, teachers and staff, you may want to think about an LLC. You will have to invest money, take a long time to obtain a license for education, appoint a general director and an accountant and pay them a salary. Spending money from a business simply won’t work - you can pay dividends to your personal account, for example, once a quarter - only then the money will be yours. LLC is not very profitable if you are planning to open training courses for the first time.

With the status of an individual entrepreneur, everything is simpler. There are practically no documents needed for registration - a passport and TIN are enough. If you register online through the tax office website, you won’t even have to pay a fee.

An individual entrepreneur can spend money from his current account for any needs. Just get a spending card - this service is available in almost any bank that works with business - and buy everything you need from it. For a new online school, we recommend the IP format.

Of the mandatory payments, only insurance and pension contributions are made once a year - depending on the region, this is about 35 thousand rubles per month. You will also have to spend money on accounting - use online services. Minimum tariffs start from 4 thousand per year. Look at Elba, Tochka and analogues - the conditions are approximately the same, choose those with whom you feel more comfortable. To accept money, you need an online cash register. There are many solutions on the market. Start with a tool from Yandex - they have transparent conditions with a commission for each payment.

How to open an individual entrepreneur

You can register as an individual entrepreneur either in person at the tax office or online.

Through the tax website

You need Personal Area taxpayer. You can access it through your State Services account or by contacting the tax office at your place of residence or registration - a login and password are usually issued within 10-15 minutes.

Not so long ago, in Soviet time, educational level man did not play a global role in his fate. There was no such fierce competition in the labor market as there is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary. Moreover, they could learn many professions right at their place of employment. They also paid for it!

At that time, most could not even think that the times would come when it would be necessary to have not one specialty, but even two or three, and that in the conditions of gradual transformation of the economy, some professionals would simply find themselves out of work. Previously, no one wondered how to open a training center, and had no idea that training could be used to build a very profitable business.

In modern times, everything has changed dramatically. Nowadays, employers prefer to hire ready-made personnel, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children; many want to improve their level or acquire a new profession in a short time. Not everyone has the opportunity to spend many years on an expensive education at universities, so a business built on short-term training is now considered highly profitable and relevant (if there is a correctly drawn up business plan), which this moment interests many investors and entrepreneurs.

It is important to note that if a person has a plan to open any non-governmental educational institution(NOU), then you should know that such a business is subject to mandatory licensing by the educational supervisory authorities at the level of the constituent entity of the Russian Federation.

Licensing must be included in the business plan, since without this procedure such activity will be considered illegal, and the entrepreneur will inevitably face large penalties.

This process includes providing necessary documents to the licensing authority. Their consideration usually takes place within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. In this case, it is advantageous to pay tax using a simplified system.

List of required documents for a licensed body

• An application in which it will be necessary to indicate which educational programs will be provided at the training center.
• All information concerns teaching staff, who must correspond to their category and have supporting documents. The staffing level must correspond to the declared number of future students.
• Documents confirming the availability of appropriate premises for training and its plan.
• Information that the necessary technical equipment of the premises and the corresponding educational and methodological literature are available for each declared training program.
• Information on registration of the training center as a non-state educational institution with a list of the entire founding staff.

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What starting capital is needed, and what will profitability depend on?

As can be seen from the above, the training center must be equipped with special equipment, and therefore, after selecting a suitable premises (it must be at least 200 sq. m), the entrepreneur’s plan must include the costs of purchasing the necessary furniture, equipment, and so on. For example, if you plan to open computer courses, then for this you will need to buy items such as modern computers, tables and chairs for them, copiers, faxes, and so on.

If there is a plan based on training future hairdressers, then the center should contain completely different attributes: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed for training specifically in the profession of a hairdresser.

In other words, what starting capital will be needed depends to a large extent on the focus of the training center and its volume. Before starting their activities, a business plan is worked out strictly individually by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.

You can start such a business with an amount of approximately 300 thousand rubles on hand. The training center will be relevant both in big cities and in villages, where there is currently a catastrophic shortage of training personnel. The business plan is calculated based on the fact that renting a suitable premises will cost an average of 1-2 thousand rubles per 1 sq. m. m.

Non-state educational institutions can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as training in the 1C program, website design and layout, studying Feng Shui and many others are popular. In fact, the choice of course focus in this area is unlimited, and additional individual training services can be included in the business plan even while the center is operating. Such additions may also change depending on fashion trends.

If there is a fashion for handmade goods, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. If there is an overabundance of any specialty, you will need to abandon training for it in your center and offer the population a more popular option.

It should be taken into account that the more services an educational institution provides, the more significant the profit will be and, accordingly, the faster it will pay for itself. Depending on the funds invested, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its return on investment is typically approximately 30% of the investment.

Many people, in the course of their lives, retrain for other specialties, as they have the opportunity to earn money in some field. Before opening your training center, you will need to decide on the specialties and courses that will be taught.

For people who cannot find work in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of the situation when work is urgently needed, but it is too late or beyond their means to spend many years on training. Short-term courses allow such people to acquire basic knowledge of a subject or master a specialty adjacent to their main one. These circumstances make the services of such small educational centers very popular, and, consequently, the activities of these educational institutions are capable of generating quite significant income for their owners.

For optimal use of training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large profits from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its establishment. But, with proper organization of the business and passion for its occupation, the training center can become a source of profit for its owner, bringing new, interesting events into life and will help you make useful contacts.

The list of documents for licensing the business of a training center includes:

Application indicating educational programs;
- information about the staffing and sufficiency of teaching staff to teach the declared number of students;
- information about the availability of appropriate management educational activities premises;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

Submitted documents are reviewed by the licensing authority within one month, after which a decision is made to grant a license or refuse to issue a license.

The budget for the opening and operation of the training center will include the following expense items:

Creation and opening of a training center.
- Licensing.
- Development of training programs, production of training manuals, manuals, presentations, etc.
- Creation of a training website.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Payment to teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support of the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for a training center includes:

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in opening a training center with an area of ​​200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%.

Income will directly depend on the volume of classes provided, the cost of training and the costs of maintaining the work of the center.

The expenditure part consists of the following items:

Rent or one-time purchase price of the premises and the costs of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and equipment;
-salaries of employees and training personnel;
- advertising costs.

Business plan for a training center.

Your own training center is a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.

First, you need to note which areas are the most popular, which are not enough on the market, and decide on the direction. Thus, now there is a tendency towards the development of language and various software courses. And these are the areas that are worth pursuing.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

We choose teachers.

Choosing good teachers will be a key decision in setting up a business. So, it is advisable to take on teaching lessons yourself. And also select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth making sure that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers via the Internet or try to select among already established teachers at another center. Sometimes people who are highly qualified in a particular industry seek to diversify their chosen field of work or reach the peak of their career. And they come to the decision to share their knowledge. These are the categories that are best suited for teaching. And these are the ones that need to be found. In total, to start, it is better to select 2-3 teaching staff. Most often they are paid hourly.

It is worth preparing at least $5 thousand per month for salary payments.

Room.

To work and organize the educational process, you need to rent several premises. These could be offices in a business center. For this purpose, several rooms are taken on the 1st floor. One of them will be used for administrative purposes, and the other as a teaching place. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the best working atmosphere possible. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decorative items. After all, nothing in the room should distract from the working mood. The premises must meet safety and sanitation standards and have fire safety equipment.

Requirements for the training center premises.

The monthly turnover of the training center is $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.e. about 1000 dollars a month.

The training center itself should be located in a busy part of the city. It is important that it is convenient to get to it both by your car and by existing means of transportation. It is advisable to make the office noticeable from the road side.

Depending on the rented space, which must be at least 30 square meters, the rental cost will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment you need to buy the following devices:

1. Computers (preferably stationary ones with high power) - from $600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if training will be carried out according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6 thousand.

In terms of equipment, it is important to prepare tables and chairs, as well as a board and projector for teaching. In the administrative room itself, it is worth taking care of other office furniture. Such as cabinets, shelves and more.

On average, to organize the work of a training center it is necessary to invest about $10 thousand.

It is important to create good advertising on the Internet, because this is where potential clients are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly engage with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. This can include brochures, catalogues, business cards and other formatted information that may be of interest to both potential and existing clients. The office itself needs to be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first payment to new clients, and also find favorable conditions for extending courses.

Basic costs.

The main costs will include the following:

1. Teachers' salary - $5 thousand;
2. Rental premises - from $1.2 thousand;
3. Equipment and equipment - from $10 thousand;
4. Advertising - from $1 thousand.

To create your own training center, you need to collect start-up capital in the amount of $20 thousand.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you gather 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $100, and the course will last 2 months. If the group is full of 8-10 people, the monthly income will be $4 thousand. Half of them will immediately go to teachers. And the company's share will remain only $800. This option will extend the payback period by 1-2 years. But, if you immediately offer several course options and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become adults who want to pull themselves up in the chosen direction. And also teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also conduct regular market monitoring, which will allow you to select options for new offers. You should also not forget about ideas from foreign partners in this direction.

Before opening an art school, you need to decide what areas you will teach. Another problem is finding truly competent teachers.