How to open training courses. How to sell a training course

Information technologies have entered all sectors of human life. Without understanding the simplest programs, it is difficult to get a job or get the necessary information from the Internet. Consulting and computer training services in various fields are becoming more in demand. We’ll tell you how to open computer courses from scratch and what beginners need to know in this short article about this business idea.

Training or consulting?

Computer courses are a service in the form of consultations or training in the field of information technologies. Any computer club can provide consultations in the form of seminars or trainings. Training can only be carried out after obtaining a license, which is certified by the municipal education department. Entrepreneurs with a license can participate in government tenders, and, if they win, the local labor exchange will send groups of willing people for training.

Beginning entrepreneurs are recommended to first open simple courses, without a license, and then, when the company is established on the market, apply for licensing. In 80% of cases, computer courses are partially licensed. Example: the Leader training center offers its clients licensed courses for a computer operator and a secretary-assistant with 1C knowledge. And as general informational seminars he offers: “Installing and configuring Windows”, “Programming for beginners”, “Network security”.

According to the laws of the Russian Federation, computer courses can be conducted both with and without a license. It’s just that when providing advisory services, an entrepreneur must rely on the rules that if the lecture or training is one-time and no certificate is issued after it, then it is permissible to carry out this type of activity without first obtaining a license.

Advantages and disadvantages

Opening courses with or without a license has common pros and cons:

• It is more profitable to obtain a license and provide training services, since you can earn from 3 million a year, but obtaining a document is difficult.
• To organize courses for beginners, it is necessary to select a room that must comply with fire safety and meet the requirements of SanPiN.
• It is necessary to constantly monitor new products and developments in information technology in order to offer clients the knowledge they need.
• It's hard to start educational activities in a small municipal center, since this market area is already occupied by state educational institutions.
• If you do not obtain a license and provide services in the form of a computer circle, then no major investments will be required.

Idea concept

When organizing computer courses without obtaining a training license, the main thing is to choose a concept. As an idea of ​​where to start a small business, it is suggested to choose one of the following areas:

• Courses on working with the 1C program for accountants.
• Teaching children animated programs and educational games on the computer.
• Courses for people over 50. Training and assistance in working with social networks, providing basic knowledge.
• Computer design training.

You can take several niches at once: for example, organize classes for pensioners twice a week, twice a week for accountants and designers. Once you choose the direction of your business, it will be easier to stick to the concept. The premises are decorated in the appropriate style, and the staff is selected.

A big mistake for beginners is to take on several courses at once. A beginner is recommended to study the competitor market and analyze whether it is profitable to occupy a particular niche. The focus of the courses is chosen to be low-competing, but in demand in your region.

Registering services

For unlicensed courses, it is enough to register the activity as an individual entrepreneur. But if it is planned further development and licensing of at least several types of courses, it is recommended to immediately select an LLC. In the future, it will be possible to organize a non-state educational institution (non-state educational institution) on the basis of an LLC.

To register an LLC, you must prepare the following documents:

• Company charter.
• Documents confirming legal address.
• Receipt for payment of state duty.
• Bank account statement confirming the presence of authorized capital.
• Photocopies of passports and TIN of each founder.
• Application for registration of LLC.

When filling out the application, one main type of activity and two additional ones are indicated. The following OKVED codes are suitable for computer courses:

• 62.02 “Consulting and work in the field of computer technology.”
• 62.02.3 “Training users of specific software.”

To obtain a license and transfer to the legal form of a non-state educational institution, the following conditions must be met:

• Have an equipped computer class in rented or own premises.
• The equipment and equipment of the premises must comply with fire safety standards: an alarm system is installed, a fire safety corner with fire extinguishers is equipped, and there is an emergency exit plan.
• Courses are scheduled according to programs for the coming year.
• The staff is qualified and professionally trained to work with trainees.
• The class has methodological literature for each course.

An application for a license is submitted to the Department of Education. The class will be tested for compliance with standards, and within 6 months the commission will decide whether to issue a license.

Equipment and accommodation

The room for a computer class is suitable for a small size, from 20 sq. m. The most important thing is to choose the right location for the company. If the courses are aimed at children, then it is better to rent an office in children's center or right at school. If this is not possible, then the center of the residential area is selected. It should be convenient for parents and children to reach you at any time of the day or evening.

Basic equipment of the computer class:

• Computers (5 pcs.).
• Tables (5 pcs.).
• Chairs (5 pcs.).
• Benches for waiting (3 pcs.).

You need at least 250 thousand rubles for equipment and rent of premises. The down payment depends on the computer models and their number. A business idea for licensed training will require an investment of 1.5 million rubles.

The staff is recruited on a permanent basis and part-time. 3-4 teachers are enough to replace each other. To organize the work, a clear plan is made so that each teacher arrives at the right time. Payment is offered by piecework or salary. The cost of courses will depend on the price list of competitors.

Detailed step-by-step instruction and the estimate for equipment are indicated in the business plan, which will help you open a computer class yourself. The profitability of the project depends entirely on the flow of clients. If you choose the wrong niche, the project will quickly go negative.

Instead of a conclusion

To organize small consulting computer courses, you will need an initial capital of 250 thousand rubles. To organize a large training center You will need a license and impressive investments, as well as (based on experience) contacts in the education department. When registering, it is recommended to immediately select an LLC, since in the future this will allow you to switch to the LOU form.

Today, thousands of people are eager to find, among the many opportunities, that gold mine that will give them a chance to forever forget about the lack of money and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money from training courses. So, in this review we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations intersect.

In every city, people live side by side who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the vibrant mentality of Soviet society. What does this have to do with training courses?

The fact is that quite often young people show interest in various types activities and wants to develop professionally in them.

For example, questions about how to open a hairdressing course and how to start your own car sales business may be important for them. Moreover, young people can master several areas at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time of release, technologies and trends will have changed greatly, and therefore the relevance of training may be low.

But training courses last much less than studying at a university, and the information provided in such courses has the maximum level of relevance.

Salvation for people in the form of courses

If we talk about people who collapse Soviet Union caught by surprise, then courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are a more than relevant area of ​​entrepreneurial activity. With their help, you can combine, for example, a handicraft business and a sports business.

Local training courses

The first option that you can use to earn money is local courses on teaching popular specialties and simply interesting activities. They can be held in rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don’t have your own property suitable for group activities, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play the main role, although it is important. For example, in order to understand the question of how to open a handicraft course, you may not need your own office. You can easily cope at home. Especially if you have the appropriate skills.

Training can become popular thanks to reviews from satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services independently, then the course rating will be high.

Qualified specialists should be found

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to pass on knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

Courses in English, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable route and make courses that will include training in various specialties. Such a move will provide a significantly larger flow of people, and therefore a different level of income.

Of course, if you open multidisciplinary courses, you will need to pay more for renting premises, but if you set the price for training correctly, all costs will be easily compensated.

Marketing activities

In order for advertising to reach representatives of the target audience, you need to decide which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. However, one “but” still remains: the number of people who can pay for training is limited, at best, by a specific region, and at worst, by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential clients, it is worth bringing your training system to the Internet, where people not only from all regions of the country, but also from other countries can purchase it. Such a step could increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, it is possible to turn online training into the main and stable source of high income. How to open training courses on the Internet?

* The calculations use average data for Russia

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Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

Rapid development of business in the educational and educational centers is a worldwide trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and until retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago the training center was a specialized educational organization, engaged in training students in any activity or several related areas of activity, then currently the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group learning becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to increasingly become specialists in the field. software. And there are thousands of such professions with similar trends. All these specialists need constant vocational training on the basis of training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when training is conducted using the Internet in real time using conferencing programs or the listener watches already recorded video material.

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Offline learning is a classic type of learning, when the student learns online classroom, usually as part of a group and the trainer or teacher interacts directly with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

1. First of all, it saves costs on the maintenance and equipment of training premises.

The second advantage follows from the first advantage: prices for online training can be made lower due to cost savings, that is, everything more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are taking additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

With additional education for children, everything is simple. The greatest demand among training centers is for centers engaged in preparation for a unified state exam(USE). This is understandable, since without special training It is very difficult to score enough points for the Unified State Examination to enter a higher education institution. In second place in demand for children and adolescents are various language courses, especially English language courses, which is associated with traditional low level its teaching in regular secondary school. Next come art and sports education. The areas of additional art education. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determine a list of the most popular courses for additional vocational education much more complicated; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the industrial nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, those areas in which higher education does not keep up with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to increase productivity and manage your own time. Training centers specializing in the development of management skills and leadership qualities for women. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary arts are very popular abroad. psychological development and repairs.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn money more money in your specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This complex issue from a legal point of view. In practice, this area of ​​business is regulated federal law"On education in Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing of certain types of activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted a long time ago. Every year they are supplemented and clarified, the practice of their application , due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to implement commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising will work best in in social networks. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need a premises that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each study place, then the costs for this can range from 300 thousand rubles for ten educational places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide a few months' operating reserve to pay rent and wages until you reach operating breakeven. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality, in-demand course areas, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners Coursera company provides their training courses for free, but charges a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable manner, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth.”

Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Constantly receive feedback from my listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make upsells. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is a promising business, the potential of which is only just being revealed in the Russian market. Effective methods online learning can minimize investments, and the attracted audience will provide good profitability.

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Not so long ago, in Soviet time, educational level man did not play a global role in his fate. There was no such fierce competition in the labor market as there is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary. Moreover, they could learn many professions right at their place of employment. They also paid for it!

At that time, most could not even think that the times would come when it would be necessary to have not one specialty, but even two or three, and that in the conditions of gradual transformation of the economy, some professionals would simply find themselves out of work. Previously, no one wondered how to open a training center, and had no idea that training could be used to build a very profitable business.

In modern times, everything has changed dramatically. Nowadays, employers prefer to hire ready-made personnel, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children; many want to improve their level or acquire a new profession in a short time. Not everyone has the opportunity to spend many years on an expensive education at universities, so a business built on short-term training is now considered highly profitable and relevant (if there is a correctly drawn up business plan), which this moment interests many investors and entrepreneurs.

It is important to note that if a person has a plan to open any non-governmental educational institution(NOU), then you should know that such a business is subject to mandatory licensing by the educational supervisory authorities at the level of the constituent entity of the Russian Federation.

Licensing must be included in the business plan, since without this procedure such activity will be considered illegal, and the entrepreneur will inevitably face large penalties.

This process includes providing necessary documents to the licensing authority. Their consideration usually takes place within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. In this case, it is advantageous to pay tax using a simplified system.

List of required documents for a licensed body

• An application in which it will be necessary to indicate which educational programs will be provided at the training center.
• All information concerns teaching staff, who must correspond to their category and have supporting documents. The staffing level must correspond to the declared number of future students.
• Documents confirming the availability of appropriate premises for training and its plan.
• Information that the necessary technical equipment of the premises and the corresponding educational and methodological literature are available for each declared training program.
• Information on registration of the training center as a non-state educational institution with a list of the entire founding staff.

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What starting capital is needed, and what will profitability depend on?

As can be seen from the above, the training center must be equipped with special equipment, and therefore, after selecting a suitable premises (it must be at least 200 sq. m), the entrepreneur’s plan must include the costs of purchasing the necessary furniture, equipment, and so on. For example, if you plan to open computer courses, then for this you will need to buy items such as modern computers, tables and chairs for them, copiers, faxes, and so on.

If there is a plan based on training future hairdressers, then the center should contain completely different attributes: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed for training specifically in the profession of a hairdresser.

In other words, what starting capital will be needed depends to a large extent on the focus of the training center and its volume. Before starting their activities, a business plan is worked out strictly individually by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.

You can start such a business with an amount of approximately 300 thousand rubles on hand. The training center will be relevant both in big cities and in villages, where there is currently a catastrophic shortage of training personnel. The business plan is calculated based on the fact that renting a suitable premises will cost an average of 1-2 thousand rubles per 1 sq. m. m.

Non-state educational institutions can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as training in the 1C program, website design and layout, studying Feng Shui and many others are popular. In fact, the choice of course focus in this area is unlimited, and additional individual training services can be included in the business plan even while the center is operating. Such additions may also change depending on fashion trends.

If there is a fashion for handmade goods, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. If there is an overabundance of any specialty, you will need to abandon training for it in your center and offer the population a more popular option.

It should be taken into account that the more services an educational institution provides, the more significant the profit will be and, accordingly, the faster it will pay for itself. Depending on the funds invested, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its return on investment is typically approximately 30% of the investment.

Many people, in the course of their lives, retrain for other specialties, as they have the opportunity to earn money in some field. Before opening your training center, you will need to decide on the specialties and courses that will be taught.

For people who cannot find work in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of the situation when work is urgently needed, but it is too late or beyond their means to spend many years on training. Short-term courses allow such people to acquire basic knowledge of a subject or master a specialty adjacent to their main one. These circumstances make the services of such small educational centers very popular, and, consequently, the activities of these educational institutions are capable of generating quite significant income for their owners.

For optimal use of training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large profits from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its establishment. But, with proper organization of the business and passion for its occupation, the training center can become a source of profit for its owner, bringing new, interesting events into life and will help you make useful contacts.

The list of documents for licensing the business of a training center includes:

Application indicating educational programs;
- information about the staffing and sufficiency of teaching staff to teach the declared number of students;
- information about the availability of appropriate management educational activities premises;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about teaching staff who will oversee the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

Submitted documents are reviewed by the licensing authority within one month, after which a decision is made to grant a license or refuse to issue a license.

The budget for the opening and operation of the training center will include the following expense items:

Creation and opening of a training center.
- Licensing.
- Development of training programs, production of training manuals, manuals, presentations, etc.
- Creation of a training website.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Payment to teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support of the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for a training center includes:

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in opening a training center with an area of ​​200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%.

Income will directly depend on the volume of classes provided, the cost of training and the costs of maintaining the work of the center.

The expenditure part consists of the following items:

Rent or one-time purchase price of the premises and the costs of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and equipment;
-salaries of employees and training personnel;
- advertising costs.

Business plan for a training center.

Your own training center is a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.

First, you need to note which areas are the most popular, which are not enough on the market, and decide on the direction. Thus, now there is a tendency towards the development of language and various software courses. And these are the areas that are worth pursuing.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

We choose teachers.

Choosing good teachers will be a key decision in setting up a business. So, it is advisable to take on teaching lessons yourself. And also select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth making sure that the staff is relatively young, suitable average age. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers via the Internet or try to select among already established teachers at another center. Sometimes people who are highly qualified in a particular industry seek to diversify their chosen field of work or reach the peak of their career. And they come to the decision to share their knowledge. These are the categories that are best suited for teaching. And these are the ones that need to be found. In total, to start, it is better to select 2-3 teaching staff. Most often they are paid hourly.

It is worth preparing at least $5 thousand per month for salary payments.

Room.

To work and organize the educational process, you need to rent several premises. These could be offices in a business center. For this purpose, several rooms are taken on the 1st floor. One of them will be used for administrative purposes, and the other as a teaching place. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the best working atmosphere possible. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decorative items. After all, nothing in the room should distract from the working mood. The premises must meet safety and sanitation standards and have fire safety equipment.

Requirements for the training center premises.

The monthly turnover of the training center is $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.e. about 1000 dollars a month.

The training center itself should be located in a busy part of the city. It is important that it is convenient to get to it both by your car and by existing means of transportation. It is advisable to make the office noticeable from the road side.

Depending on the rented space, which must be at least 30 square meters, the rental cost will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment you need to buy the following devices:

1. Computers (preferably stationary ones with high power) - from $600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if training will be carried out according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6 thousand.

In terms of equipment, it is important to prepare tables and chairs, as well as a board and projector for teaching. In the administrative room itself, it is worth taking care of other office furniture. Such as cabinets, shelves and more.

On average, to organize the work of a training center it is necessary to invest about $10 thousand.

It is important to create good advertising on the Internet, because this is where potential clients are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly engage with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. This can include brochures, catalogues, business cards and other formatted information that may be of interest to both potential and existing clients. The office itself needs to be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first payment to new clients, and also find favorable conditions for extending courses.

Basic costs.

The main costs will include the following:

1. Teachers' salary - $5 thousand;
2. Rental premises - from $1.2 thousand;
3. Equipment and equipment - from $10 thousand;
4. Advertising - from $1 thousand.

To create your own training center, you need to collect start-up capital in the amount of $20 thousand.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you gather 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $100, and the course will last 2 months. If the group is full of 8-10 people, the monthly income will be $4 thousand. Half of them will immediately go to teachers. And the company's share will remain only $800. This option will extend the payback period by 1-2 years. But, if you immediately offer several course options and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become adults who want to pull themselves up in the chosen direction. And also teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also conduct regular market monitoring, which will allow you to select options for new offers. You should also not forget about ideas from foreign partners in this direction.

Before opening an art school, you need to decide what areas you will teach. Another problem is finding truly competent teachers.