See pages where the term rush demand is mentioned. Excessive demand Is it possible to use this in Russia

Demand curve shows how much of a good consumers would purchase at different price levels. This situation can be expressed as law of demand : The greater the quantity of a good that needs to be sold, the lower the price should be assigned to it, or, in other words, the quantity demanded increases when the price decreases and decreases when the price of the good increases.

Demand curve

C

1 2 Vproduct (demand volume) - (number of sales)

The “price-quality indicator” effect. In fact, the “Price - Quality” relationship is not unambiguous. There can be high quality at a low price and low quality at a high price. This is a “psychological” effect and is used by many companies.

Prestige demand effect (“Veblen effect” ”: means the purchase of goods of a special kind at special prestigious prices. Prestigious price is the price for very high quality products that have some special unsurpassed properties or features; this is the price of unique goods. The prestigious category most often includes expensive goods and products from well-known companies.

The effect of expected price dynamics (hot demand) - this is additional demand above the standard level, caused by the expectation of a significant change in the price of a product and its disappearance from sale. Over time, the hype may fade and everything will return to the original curve. This effect also works in the opposite direction: if the consumer knows that the price of a product will decrease, then he will hold back his demand. In this case, rush demand will take a negative value.

Equilibrium market price- and on a competitive market, at which the quantity goods And services who want to buy consumers, absolutely corresponds to the quantity of goods and services that producers wish to offer (the price at which supply and demand are equal; at which there is neither a shortage nor an excess of goods and services; does not show a tendency to increase or decrease).

8. The influence of the state on the equilibrium market price. Consequence of a shortage of goods.

Fixing prices and setting taxes.

Constant shortage of goods may, under certain conditions, develop into a crisis of underproduction. The market reacts to commodity shortages with direct or hidden price increases. At the same time, speculation is increasing - buying up missing things at lower prices and reselling them at higher prices for profit. A way out of the critical situation may be a slight decrease in the growth of monetary incomes of the population, an increase in the production of goods in demand, or an increase in market prices for these products.

Commodity shortage - this is the quantity of goods that buyers cannot buy at the current price on the market price. A shortage indicates a mismatch between supply and demand and the absence of a balancing price. At market pricing There cannot be a commodity shortage, because When demand increases, prices rise to the point where demand decreases and becomes equal to supply.

Because of Ukraine. As explained in the message of the Office of Foreign Assets Control (OFAC) of the Ministry of Finance, the department took this step to protest against the “occupation of Crimea by Russia.” Thus, the expanded list of individuals and organizations subject to sanctions by the US Treasury Department due to Russia’s policy towards Ukraine now includes 21 individuals and about 20 organizations, including Deputy Minister of Energy of the Russian Federation Andrei Tcherezov, Director of the Department of Operational Control and Energy of the same department Evgeniy Grabchak, General Director of the Technopromexport company (a subsidiary of Rostec) Sergei Topor-Gilka, the Power Machines company of the oligarch Alexei Mordashov...

All of them will join the list of citizens of special categories (Special Designated Nationals, SDN), with whom American businesses are now prohibited from entering into any business (financial) relations.

The January 26 sanctions not only underscored the US intention not to back down in political pressure on Russia - they added to the nervousness Russian elite, which is in anxious anticipation: on January 29, the US administration, in pursuance of the law (CAATSA), must transfer to Congress the so-called US Treasury with a detailed list of businessmen and officials included in Putin’s “inner circle”. Personal sanctions may be imposed against all persons on this list.

On the verge of panic

When on March 16, 2014, the United States introduced the very first personal sanctions in response to the annexation of Crimea (there were only 11 names on the list), this became an occasion for exercises in wit for the victims. For example, Russian Presidential Aide Vladislav Surkov proudly stated that he considers the award a “political Oscar.” “So it came to me - real world recognition!” - Deputy Prime Minister Dmitry Rogozin clownishly rejoiced. There were also foolish people: not finding themselves on the list, they demanded that Obama write them down too. The sanctions list has become something like a VIP card in a fashionable private club.

But now, four years later, the mood is completely different. Russian oligarchs are anxiously awaiting the appearance of the “Kremlin report”, which they expect will include them all. Judging by numerous publications, the mood of potential defendants is close to panic. The Washington lobbyists they hired are digging deep into the ground, but cannot find a way to divert the threat from their clients.

Paradoxically, it was precisely this fuss over the “Kremlin report” that greatly raised the stakes. When President Trump signed CAATSA into law in August 2017, no one in Washington paid any attention to its reporting provision. How many reports are written at the request of Congress! “The expectation was that the list would be shelved and forgotten about immediately after publication, as is often the case with such reports,” writes The New York Times. Lawyers insisted that there was no reason to be nervous: the list is not sanctioned and does not entail any automatic punishment.

But how can you not be nervous? After all, it is clear that the list is a preparation for a new round of sanctions. People are included in the list for their proximity to Putin, and without proximity to Putin there is no big business in Russia. And it remains to be seen what nasty things they will write about you there and how to then get you removed from the list: unlike the sanctions list, from which the president has the right to remove any name or designation, there is no procedure for exclusion from this.

The peculiarity of the “Kremlin report” is that it creates uncertainty. Adam Smith, a Washington lawyer and former sanctions adviser to the US Treasury, says in interview The New York Times: “It's one thing to tell banks that so-and-so is sanctioned. It's quite another to say, “This guy is on the list. Think for yourself what to do with it."

"Toxic" partners

As for the preparation - fair. Many did not read to the end Article 241 of the CAATSA law, which requires the administration to report on the oligarchs, their families, business activity and the size of the fortunes. At the very end of this article it is said that the authors of the report must calculate the possible effect of introducing sanctions both for those on the list and for the Russian economy as a whole, as well as for the economy of the United States and its allies.

In addition, experts believe that a formal sanctions regime may not be required in some cases: investors will avoid “toxic” partners simply out of caution.

The peculiarity of the “Kremlin report” is that it creates uncertainty. Adam Smith, a Washington lawyer and former Treasury sanctions adviser, told The New York Times: “It’s one thing to tell banks that so-and-so is sanctioned. It's quite another to say, “This guy is on the list. Think for yourself what to do about it.”

On January 17, exercising their right to nominate candidates for the list, four Republican senators - Roger Wicker, Marco Rubio, Cory Gardner and Lindsey Graham - sent letters of identical content to the officials responsible for compiling the list: Secretary of State Rex Tillerson, Treasury Secretary Steve Mnuchin and Director of National Intelligence John Coates. In this message, the senators call for two names to be included in the list: Yuri Chaika and Alisher Usmanov. Each name is accompanied by a certificate compiled on the basis of materials from the Anti-Corruption Foundation (FBK) of Alexei Navalny and the International Consortium of Investigative Journalists (ICIJ).

With their proposal, legislators make it clear what they expect from the report and what level of persons should be on the list.

Well, there's only a little time left to wait...

* Vladimir Abarinov, Washington journalist, regular contributor NT

— 1. Correlative in meaning. with noun: the excitement associated with it. 2. Inherent and characteristic of excitement.
Explanatory Dictionary by Efremova

Demand M.— 1. decomposition Action by value verb: ask (1a1-3.5). 2. Requirement for smb. goods on the part of the buyer or on labor on the part of the employer. // Need, need for something.........
Explanatory Dictionary by Efremova

rush demand— - avalanche-like growth
demand.
Economic dictionary

Desirable Demand- demand, from the manufacturer’s point of view, ensuring the planned
level of sales and the required level of profitability of production and trade.
Economic dictionary

Dependent Demand- demand for a certain type of product, depending on
product needs more " high level", in relation to which this is a composite
part. For example,........
Economic dictionary

Selective Demand- increased
demand for individual
goods of a certain type with a much lower demand for others
goods of the same product group.
Economic dictionary

Excess Demand- demand significantly exceeds
proposal leading to
shortage of goods and
rising prices.
Economic dictionary

Investment Demand- desired or planned replenishment of companies by companies
capital.
Economic dictionary

Demand— demand, m. 1. Action according to verb. ask in 1, 2 and 3 digits. - ask (colloquial). Trying is not torture, demand is not a problem. Proverb. You didn’t miss answering the demand. Nekrasov. They embarrassed me........
Ushakov's Explanatory Dictionary

Final Demand- demand for
goods and
services representing
final product of production.
Economic dictionary

Raid, Demand— Banking: a situation where large number depositors simultaneously wants to withdraw their deposits. If the demand is large enough it could cause bankruptcy........
Economic dictionary

Negative Demand- minimal demand or lack of significant market demand for this product; negative attitude of buyers towards this product.
Economic dictionary

Independent Demand- demand for a product that is of independent value and is not included in integral part in a set, set.
Economic dictionary

Irrational Demand- demand for
goods harmful to humans and their health.
Economic dictionary

Unregulated Demand— demand that is poorly manageable, dependent on the season, fashion, and subject to random factors.
Economic dictionary

Inelastic Demand- a market situation in which the quantity of demand for a product reacts weakly to changes in the price of the product.
Economic dictionary

Nominal Aggregate Demand- general
demand for
final
goods and services measured in current
prices; equal to real demand multiplied by
index
rising prices.
Economic dictionary

Operational Demand for Money — -
need for
money necessary for the movement of goods. This type
demand for
money depends on: the price level for
goods; quantity produced.........
Economic dictionary

Negative Demand- negative
demand, lack of demand.
Economic dictionary

Falling Demand- decreasing
demand for
goods and
services.
Economic dictionary

Primary Demand— See Primary demand
Economic dictionary

Solvent Demand (effective Demand) — -
demand
goods subject to
the price I'm willing to pay
buyer and which provides
profit that justifies
production costs.
Economic dictionary

Effective demand- demand for
goods and
services, secured by the funds of their customers.
Economic dictionary

Full Demand- demand for
goods, fully ensuring the sale of all of them
release.
Economic dictionary

Potential Demand- demand determined by purchasing power, the number of potential consumers and their level
needs.
Economic dictionary

Supply And Demand— (supply and demand) economic categories commodity economy, market mechanism. Demand acts as the need for goods presented on the market, and supply acts as........
Economic dictionary

Derived Demand— demand for production resources (factors of production), determined by the demand for goods in the production of which these resources are used.
Economic dictionary

Selective Demand- selective
demand for certain types of goods with low demand for others
goods.
Economic dictionary

Perfectly Inelastic Demand- - a situation in which the demand curve is strictly vertical.
Economic dictionary

Hype is one of those factors that can help create a successful business. Especially when it comes to online shopping. And you don’t have to look far for examples. You can just look at the popular startups of recent times. Many of them used hype as their basis. But my story is not about them.

Common examples

Let's start with them though...

Firstly, there are many Groupon-like sites that sell one service at a deep discount on one day. And also similar sites where only one product is sold at a big discount in one day. Long before these resources, discount sales sites were popular on the Internet. software. On one day, one program was exhibited, sold at a 50-80% discount.

All of these projects take advantage of rush demand to some extent. But at the same time, it cannot be said that they are completely built on hype and limitation. The main component of such projects is a big discount. The restrictions that create excitement are a minor (though important) part of these projects.

I want to tell you about a business where rush demand dominated (until the company in question was either sold or closed for unclear reasons). I'll tell you about selling women's underwear through rush demand.

How was it?

Edition12 company for a long time was engaged in the sale of women's underwear in Germany. At one point, the founders decided to expand their field of activity by mastering the Internet. But not by simply opening an online store, but by launching something truly non-standard.

As a result, it was decided to sell designer underwear - one set once a month until the end of the month or the number of items available in stock. The cost of one set was 190 euros, which is quite a lot even for Europe.

The company's website featured a set of underwear, which was demonstrated by a fashion model (the curious thing is that every month a new model tried on a new set). Edition12 selected stunning images to entice women and show off the sexiness of their products.

Each set of underwear was made by German designer Jutta Teschner. If we talk about the shopping process, the kit could only be ordered online. No phone calls, offline stores. Only the company website, which was actively promoted. And, of course, word spread around the idea.

Obviously, if Edition12 was a simple online store, then no one would be talking about it, despite the very interesting models of designer items. But the business model, which was based on selling one set per month in a limited edition, turned out to be interesting and attracted visitors.

By the way, since we’ve touched on the topic of women’s underwear, pay attention to the trilogy of articles ““.

Can this be used in Russia?

I believe so. And you don’t necessarily need to sell underwear. In our country, various types of luxury goods are confidently popular even during crises. This means that many people always want to stand out by having something special that is not available to everyone. This is exactly what you can play on by selling a limited edition of a product for a limited period, building an entire business on such an idea.

Of course, such a business is unlikely to ever experience a boom like the one that affected Groupon. After all, it's niche. But this is not a minus, but rather even a plus. Considering today's competition and the fact that you need to do niche projects, then this is one of those models that can be used by choosing the right product.

P.S.

By the way, if you have projects similar to Edition12 in mind, then share them in the comments!

Since childhood, Jack London's story about the gold rush has stuck in my memory. Remember, a stern man took a ransom in gold for his runaway wife, and poured it into an ice hole, and someone saw a gold mine...

How does rush demand arise in the market? Scroll through the sources on the Internet, and you will find out the theory: it is stimulated by some event (a factory burned down, a mine ran out, a revolution happened) or a shortage.

Recently I also poured gold into an ice hole, in the sense of pooping on someone. Not on purpose! I swear that's what happened. However, it's better in order. I'm a knowledge worker, but instead of a hobby, I've been building something all my life. Yes, with my hands, worn out with a keyboard and a mouse, I lay concrete, foam blocks, bricks - I do everything that is needed for construction. He built dachas, gas stations, tire shops... and then, towards retirement, he ended up building his own house. For three years, little by little it grew, and since this spring I have been roofing every weekend. I don’t have time to do much, but things are moving.
Since winter I haven’t been able to resolve the issue of how to install an exit to the roof. At first I didn’t want to do it at all. It seemed that I would cover the house well, and I wouldn’t climb onto the roof for twenty years. After common sense took over. I won’t do twenty, but maybe later in my eighties I’ll need it. And what? I really decided to make a dormer window, but my neighbor talked me out of it.
- Why do you need these hemorrhoids with extra holes and valleys? Buy a ready-made sunroof window! – he advised.

I started searching. I found a brochure in the store and tried to order it there, but the manager turned out to be slow. Passed working week After ordering, I arrive on Saturday and there is no window. There is nothing to do, I turned to the online store. In one, in another, in a third... nowhere can they really answer my questions, but they offer what is more expensive. I'm tired of saying the same thing over and over again. He put the request-order in writing and posted it on the World Wide Web. A round order, so to speak. Remember, earlier power engineers did rolling blackouts, but I performed a rolling connection to solve my problem.

No. I got excited, I'm getting better. I didn’t throw it into the entire web, but only into that part of the network that was “dot ru”.

The network is hidden. Only a day later the first answer came. It’s also an insinuating question: “Dear, maybe you’ll take a dormer window? They are available, but there are no attic ones. They must be ordered."
Yeah. Why do I need an attic for 15 thousand if I want to buy it for half the price? I strictly advise you to order what I need, and not offer what you have. I'm waiting for other signals.
And he waited. They started calling from different places, inquiring, and clarifying the parameters. And time goes by! I found the addresses of real stores, since virtual ones cannot sell a real window. The two ended up next to each other, literally across the road. I've arrived. In the first, the girl looked up from the computer. All attention! He looks at you faithfully, like a friend. Or like a dog. However, it's the same thing.
- You offer hatch windows for access from an unheated attic to the roof! - I tell her firmly.
- We? – Her eyes widen in fear. I shouldn’t have rounded, they’re already big. But why should I care about the size of her eyes if I came outside the window. Besides for a little.
The girl takes the booklet and begins to diligently search for the product. Well-groomed paws quickly flipped through the pages. Eyelined eyes stumbled upon familiar word. Plump lips said without flinching:
- Here! I can offer you a window for 23 thousand...
“Expensive,” I cut off my attempt to empty my pocket. You can’t take us with your paws, eyes, and sponges. Age and experience! We pranced away and got out of the habit. And you don’t have to eat through the eyes of the client. – I ask for a hatch-window, not a window.
- Are there such things? – the interlocutor is amazed.
- There are. And there is. Look at page 16. Above! Below!! – I pointed my thin finger like a navigator at the desired picture.
- Oh! True, there are. I’ll look at the price now... - I looked and lowered my requests. - Twelve thousand. Will you order?
“I will, if the delivery time suits me,” I decide not to press on. Autumn is coming, it’s raining, and a piece of my roof is looking up at the sky with a hole.
The fingers ignored the regular phone and danced on the mobile phone.
“You’ll get it next week,” she made me happy.
- Where to get it?
- Here.
“I’ll come tomorrow with the money, we’ll place the order,” I reassure the girl and leave.

The normal male approach is to promise one and marry the other. I expect to find a place where it’s cheaper and faster. In the second store I was greeted like family. And they listened carefully. Like a pulmonologist, the breathing of a hopeless patient. But they didn’t console me.
- Three weeks. Not faster.
“I’ll make the usual exit,” I say. I refuse to conclude a supply agreement, but insinuatingly ask, “Why is it taking so long?”
- It's the season, you know. And at the factory they say that last days rush demand for these products.

The next day I find a dozen offers in my mailbox. The period ranges from “we’ll deliver now” to “in two to three weeks.” I bought it for six thousand eight hundred rubles...
This is how rush demand is created.

Reviews

I once read a story by a guy who wrote a “future bestseller.” Nobody wanted to take the book for sale - it was an unfamiliar author. Then he got his friends involved: they began running around bookstores and asking for his book, excitedly telling the sellers how hard they were looking for it - it was in great demand everywhere!

And it happened: after a couple of days, all the local stores went crazy, offering their services to this author, they made him a special booklet, and put it in the most prominent place. So an unknown person, thanks to an artificially created hype, became fashionable and in demand)))

Yes, the Internet is a great thing)))