A training center is like a business. How to open your own training center? How to create a training center from scratch

Today, thousands of people are eager to find, among the many opportunities, that gold mine that will give them a chance to forever forget about the lack of money and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money from training courses. So, in this review we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations intersect.

In every city, people live side by side who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the vibrant mentality of Soviet society. What does this have to do with training courses?

The fact is that quite often young people show interest in various types activities and wants to develop professionally in them.

For example, questions about how to open a hairdressing course and how to start your own car sales business may be important for them. Moreover, young people can master several areas at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time of release, technologies and trends will have changed greatly, and therefore the relevance of training may be low.

But training courses last much less than studying at a university, and the information provided in such courses has the maximum level of relevance.

Salvation for people in the form of courses

If we talk about people who collapse Soviet Union caught by surprise, then courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are a more than relevant area of ​​entrepreneurial activity. With their help, you can combine, for example, a handicraft business and a sports business.

Local training courses

The first option that you can use to earn money is local courses on teaching popular specialties and simply interesting activities. They can be held in rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don’t have your own property suitable for group activities, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play the main role, although it is important. For example, in order to understand the question of how to open a handicraft course, you may not need your own office. You can easily cope at home. Especially if you have the appropriate skills.

Training can become popular thanks to reviews from satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services independently, then the course rating will be high.

Qualified specialists should be found

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to pass on knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

Courses in English, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable route and make courses that will include training in various specialties. Such a move will provide a significantly larger flow of people, and therefore a different level of income.

Of course, if you open multidisciplinary courses, you will need to pay more for renting premises, but if you set the price for training correctly, all costs will be easily compensated.

Marketing activities

In order for advertising to reach representatives of the target audience, you need to decide which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. However, one “but” still remains: the number of people who can pay for training is limited, at best, by a specific region, and at worst, by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential clients, it is worth bringing your training system to the Internet, where people not only from all regions of the country, but also from other countries can purchase it. Such a step could increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, it is possible to turn online training into the main and stable source of high income. How to open training courses on the Internet?

* The calculations use average data for Russia

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Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and until retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

Modern The educational center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago a training center was a specialized training organization engaged in training students in any activity or several related areas of activity, now the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group learning becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to increasingly become specialists in the field. software. And there are thousands of such professions with similar trends. All these specialists need constant professional training at training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when training is conducted using the Internet in real time using conferencing programs or the listener watches already recorded video material.

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Offline learning is a classic type of learning, when the student learns online classroom, usually as part of a group and the trainer or teacher interacts directly with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

1. First of all, it saves costs on the maintenance and equipment of training premises.

The second advantage follows from the first advantage: prices for online training can be made lower due to cost savings, that is, everything more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are enrolled in additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

With additional education for children, everything is simple. The greatest demand among training centers is for centers engaged in preparation for a unified state exam(USE). This is understandable, since without special training It is very difficult to score enough points for the Unified State Examination to enter a higher education institution. In second place in demand for children and adolescents are various language courses, especially English language courses, which is associated with traditional low level its teaching in regular secondary school. Next come art and sports education. The areas of additional art education. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determine a list of the most popular courses for additional vocational education much more complicated; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the industry nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, those areas in which higher education does not keep up with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to increase productivity and manage your own time. Training centers specializing in the development of management skills and leadership qualities for women. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary arts are very popular abroad. psychological development and repairs.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn money more money in your specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This complex issue from a legal point of view. In practice, this area of ​​business is regulated federal law"On education in Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing of certain types of activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted a long time ago. Every year they are supplemented and clarified, the practice of their application , due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to implement commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising will work best in in social networks. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need premises that meet certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each study place, then the costs for this can range from 300 thousand rubles for ten educational places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide a few months' operating reserve to pay rent and wages until you reach operating breakeven. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality, in-demand course areas, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners Coursera company provides their training courses for free, but charges a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about children's center, then if you don’t present your course to parents advantageously, you won’t gain a client, and if you don’t captivate the child in the first lesson, he won’t come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from my listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make upsells. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is a promising business, the potential of which is only just being revealed in the Russian market. Effective methods online learning can minimize investments, and the attracted audience will provide good profitability.

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Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not everyone takes the plunge. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to bring your business idea to life. At the same time, nowadays there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you shouldn’t expect large sums of help, but what is offered in the form of subsidies can be considered a quite decent amount to start your own business. The key is to spend your money wisely and implement a really good training center business plan.

If Russian citizen If you are planning to open your own business with a small initial investment, you can try yourself in the field of teaching. Moreover, you don’t even have to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can work as an administrator in order to save on salaries.

Room and furniture

When it comes to a training center, you don’t need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that a training center business plan should contain is the selection of experienced personnel. But in addition to this, students must be provided with a good environment in which it will be pleasant to study. To do this, you will need to purchase high-quality and modern furniture for classrooms.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so rent will become a significant expense item.

As a rule, a center for training everyone consists of such premises as a reception area, where there will be an administrator’s desk and a waiting room with upholstered furniture, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teachers' room and bathroom.

These are the main premises that will be difficult to do without. Additional classrooms may also be needed, although everything here depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important. You can open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will search for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified personnel. If a businessman has friends who are teachers, this is great, since he can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready to do part-time work, since the salaries of specialists, unfortunately, are quite low.

A training center will be in demand if it offers its clients a special training program. It can be developed jointly with experienced specialists. It is important that the training center is different from what other institutions of this type offer. This is the only way to win in the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, all the paperwork must be completed correctly.

Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.

But first, a businessman must register as an individual entrepreneur. This is necessary for officially conducting business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case can be PSN. It is important that the number of employees does not exceed 15 people. In addition, the entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the training center program, information about the personnel and their qualifications, data about the premises, and the equipment used. The training center must have educational literature in the required quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permitting documents, the educational institution will not be allowed to operate and will not be able to issue valid certificates of completion of courses.

But it is worth noting that not all entrepreneurs who open their training centers care about the license. If a person wants to gain knowledge and not a diploma, he will not be very concerned about the license. But the received certificate will not be taken into account at the official level.

Advertising of the establishment

In order for people to know about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity, but the quality of the audience that is important, so not all marketing techniques are suitable here.

One of the most popular types of advertising to attract customers is creating your own page on social networks. Here you can find many people who will be interested in such information. Moreover, this way advertising will be available to precisely those people who have the opportunity to study at the new center, that is, those living nearby.

You can print out advertisements and hang them on poles. This is good and effective method, but requires spending money in contrast to distributing information on the Internet. The main thing is to recruit the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow quickly.

The training center is good way open your own business with small investments. At the first stage, 10 thousand dollars is enough, which will quickly pay for itself.

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Employers need employees who can approach problems in an original way and who can see a way out of situations that others would retreat from. High demand in the market educational services enjoy refresher courses, and they bring good profits. This article is dedicated to How does a training center open?.

About the opening of the training center

At all times, knowledge has been recognized as the highest value. Today, with the development and improvement of new technologies, they are in demand more than ever. They are literate and highly qualified employees are the key to the stability of any organization.

Organizational matters

So how to open a training center? Firstly, you need to become a legal entity, and also choose the type of activity you will engage in The educational center. When attracting certified specialists (and more specifically, teachers) on an ongoing basis, it is required certificate for operating a training center. Getting it is not so easy: this procedure will take a lot of time and require investments.

But there is a very good way out of this situation. So that it is not required certificate, sufficient for training center registration indicate the type of economic activity “consulting services”, or select related activities that are similar in meaning. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand what educational services are most in demand, what is the current demand and supply for them in the market. What does this mean? You need to know: in what form the classes will be held, which teachers will teach them, for what contingent of staff they will be.

For that, to the training center began to pay off well, the best option would be if its manager combines this position with a similar one, but in a company or large organization. The first students to take the course will be his employees at this company. This guarantees you initial stages a minimum audience and will become a kind of “trade engine”.

Profitability from opening of a training center It is almost impossible to predict. The fact is that profit directly depends on the quantity courses taught , their cost, number of listeners, as well as associated costs. Here are the main ones:

• the cost of purchasing the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication services, television, and the Internet;
• costs of office furniture, office equipment and components;
• payment of wages and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be either small or quite significant. It all depends on the territorial location and interior of the room.

It is also important area of ​​the future training center. The calculation of the required area is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to classrooms.

Auditorium interior it needs to be thought out so that it can be easily converted into a room for holding various meetings or other purposes. Modern classrooms are usually equipped with video projectors or interactive whiteboards. If you plan to conduct classes using computers, you must take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held must be located close transport hubs(metro, public transport stops, railway stations). You should not rent premises in a residential apartment building, since its residents will obviously not be happy. Classes, as a rule, take place in free time from work, and their conduct is always accompanied by heated discussions and often lasts until late. But if you have your own premises, which is quite suitable for conducting classes, then this expense item disappears completely.

You also need to think in advance about where you will eat. course participants. It’s good if there is a store, a canteen or a buffet nearby. If there is nothing like this nearby, you need to purchase a coffee machine or provide a room for coffee breaks.

Personnel composition

For normal functioning training center besides teaching staff(full-time and part-time employees) required manager, accountant, cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, and cleaners, can be replenished by periodically contacting the appropriate services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, provides consultations and regulates all activities of the training center. The manager’s responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are placed on a candidate for such a position: he must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is advisable that the candidate have experience in similar work.

The employee remuneration system should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option is if they are interested in attracting new clients, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center» also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several of them. The main ones:

• learning a new profession, advanced training courses and retraining;
• additional or elective courses for schoolchildren;
• organization of classes on personal growth(for example, time management);
• renting out premises or classrooms for holding various seminars, lectures and other events.

If The educational center provides for conducting classes on professional training and advanced training of personnel, it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distributing thematic booklets in schools and children's and youth creativity centers will also be effective.

For promotion of the training center informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activity after a course or seminar.

Information about delivery to rental of educational premises It is advisable to post on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to quickly start making a profit, the best option is to combine different directions work.

Don’t expect easy and quick profits from opening a training center. It takes some time to become established educational services market. But if everything is calculated correctly, all possible scenarios are calculated, then the training center, in addition to decent income, will bring new bright impressions to its manager and expand the circle of business acquaintances.

So, in order to study the features of this business, let’s consider the main stages and key points. We will describe the types of training centers and provide criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost everyone modern man V at different ages thinks about the need to attend various educational institutions. This is due to many reasons that are especially familiar to the residents of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study this or that area for their own development and gain more new information, which will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers offering high-quality educational services in one or another area of ​​activity.

By improving their own qualifications and improving various skills, people discover new horizons for themselves and gain new opportunities for earning money. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. Having a coveted certificate or diploma is a very big plus in any person’s track record, because it, at a minimum, speaks of his comprehensive development and earns the respect of others. The presence of such documents in the hands of an entrepreneur develops customer loyalty and, as a result, allows for larger transactions. In fact, when working with tenders this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the most major cities There are very few such institutions. It is important to understand that most of them offer a variety of services, which allows the client to choose one or several areas to develop. Naturally, many clients come to study again to improve their qualifications or, for example, to obtain another specialty. Given such a high demand, many entrepreneurs are naturally thinking about the possibility of opening their own training center.

At the moment, training centers offering short-term educational courses are considered the most profitable, since in a short period of time each person can obtain all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider opening an appropriate training center.

Advantages and disadvantages

Like any other business, this area of ​​entrepreneurial activity has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center, so as not to encounter serious mistakes and not lose profit. TO positive aspects this business includes:

• high level of profitability, which can sometimes reach up to thirty percent;
• quick payback period, since with proper organization and management of business, you can count on a return on all invested funds literally after six months of successful work;
• high demand services, and the demand increases every year, so if the level of courses provided is high, and the teachers are experienced and highly qualified, the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the ability to quickly reorient activities, since if there is curricula and well-established work, you can successfully open new directions for learning at any time.

The disadvantages of this work include the fact that you will have to look for reliable and highly qualified specialists. Company employees must have the necessary knowledge, since they will be required to provide quality training. To attract excellent teachers, high salaries are set for them, but this is not always possible in the first stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, prices can be low in small cities, but in cities with a population of over a million they can be relatively high. At the same time, it is necessary to take into account the presence of competition so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and increased prices, people will spend money only on essential things.

Of course, it is necessary to provide here for the possibility of additional investments that may be required in the course of further work. Moreover, it will no longer be possible to simply close the training center, because people usually pay for training in advance (by the way, it is possible to provide for payment in installments, if necessary). That is, you need to understand that a sudden suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what manner the closure of the training center will be possible, so that you can insure yourself in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services will be provided there, and you also need to identify the type of concept of the training center. This directly determines which workers need to be hired to provide certain educational services. In other words, you need to decide on the specializations in which the training center will operate. As statistics show, the following areas are considered the most popular today:

• courses for marketers;
• studying various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively blue-collar professions);
• educational programs for aspiring entrepreneurs, giving them full information about opening and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas, which are either not provided at all by other similar organizations in the city, or these services are already provided by them, but at a fairly low level. Again, pricing matters. Perhaps it makes sense to offer more favorable prices and the shortest possible training periods. This will attract a fairly large number of potential clients to the new training center.

Once we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the operating features of the company’s main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they may be given the opportunity to undergo training for assistants or designers, accountants, tax agents, as well as other specialists (that is, knowledge here can be given not only to beginners, but also to clients with practical experience);

An authorized center, which usually concentrates on studying a variety of computer programs, without which it is impossible to imagine working in a particular field of activity (1C, AutoCAD, CorelDraw and the like);

Education in the form of trainings, ensuring the acquisition of not only certain knowledge, but also a positive attitude towards future activities (personal growth training, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since often there is no demand for specific courses at all;

Carrying out individual lessons in different subjects - this includes preparing schoolchildren for various exams, and it can also be working with students in a specific course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to offer some new direction - there is nothing wrong with that, however, it is important that the unique training center is in demand among the local population. As practice shows, at the initial stages of work it is better to follow proven paths, which allow us to speak almost accurately about the potential demand for a particular type of service.

Separately, we can say about the selection of suitable specialists. In fact, this question is not a problem, because to work in a private training center you do not always need diplomas higher education. Moreover, the quality of the knowledge gained is of greater importance here than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here often wants to get exactly the result, and not just a diploma or certificate. Considering that many Russian teachers unhappy with their salary, the business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning money here, so they can be used to their full extent.

Selecting a room

It was not for nothing that we pointed out this point at the very beginning, because to register an LLC, a company requires a legal address. It should be noted that a lot of attention is paid to this point, since it is important that the premises comply with numerous conditions of current legislation. If there are four specializations, then at least four classrooms are required, respectively. Additionally, an office is created for the director and accountant. The most comfortable hall is being created. If possible, a locker room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places. Maybe, optimal solution You can call renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Equipment purchase

To provide educational services, you will most likely need to purchase a projector (or a large plasma panel) and tables and chairs. Computers and other equipment are also purchased that will ensure simplicity and convenience of the educational process. Teachers must have modern and relevant educational literature at their disposal, which also costs some money.

Business registration

Having carefully prepared for the opening, you can start preparing the documents. Work is only allowed officially, so business registration must be carried out. For this purpose, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities– this is only possible when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. In fact, it is recommended to indicate this status in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case the simplified tax system is chosen, in which six percent is charged on the entire income of the company. By the way, to resolve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, on outsourcing).

An important point in registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Education Committee. For this, the following papers are prepared:

• special educational programs are being developed for which training will be provided;
• a statement is created indicating the list of the above educational programs, and the document also indicates other important facts about the new training center;
• information about staffing levels is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided with services at the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is indicated as necessary.

The written application with other documents is considered by the Committee within one month, and during this time it is strictly prohibited to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point when opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself operates. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growing demand for the institution, the number of courses, and, accordingly, hired workers, can be increased.

Additionally, the staff must have a secretary who is responsible for preparing classes and communicating with potential clients, as well as an accountant who is responsible for preparing reports and calculating taxes.

Attracting clients

For a training center to generate high profits, it is important that the number of clients is large, and that the classrooms are not empty from 9:00 to 21:00. In this case, you should attract clients different ways. For such purposes, leaflets are used that are distributed in various organizations and enterprises (possibly even specialized ones). Naturally, advertising is done on local television and their own website is created, on which each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational issues, let's calculate the approximate expenses required to start a business. To open a training center you will need 765 thousand rubles, of which:

• registering a business and obtaining a license – 40,000 rubles;
• rent of premises for a month – 55,000 rubles;
• purchase of equipment and literature for work – 350,000 rubles;
• advertising and other measures to attract customers – 30,000;
• employee salary per month – 250,000;
• other expenses (for example, repairs or purchase of additional equipment) – 40,000.

As practice shows, the total income per month when training one hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from the activity will naturally increase.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is virtually no investment required, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in their education, because without this it is impossible to imagine comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. If the results are positive, the number of students will definitely grow, because here people will come based on recommendations and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this field, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the position of manager.